Borrowed from the French language and first defined by Irish economist Richard Cantillon, an entrepreneur is “a person who takes it upon himself to capitalize, invest, and assume accountability for the creation and marketing of new goods or products.”
With the myriad of business institutions failing and falling all around, it might be time to “rage against the machine”, and take matters into your own hands.
So what does it take to be a top marketing entrepreneur?
It seems like a daunting challenge to be a top marketing entrepreneur these days with the recession and the tight market, but there will always be some need or new product that will have to be introduced or marketed to the public.
All you have to do is find it!
