In the hectic world that we live in today, you’ll probably think that multi-tasking is a skill to be admired, something that’s even necessary! If that’s the case, then this article probably isn’t for you.

True, there are times when there are just too many things to do and multi-tasking seems like the only way to get them done. But for the things that are really crucial, focus and concentration is the name of the game, particularly in business.

Successful entrepreneurs the world over will all say the same thing…

A truly serious entrepreneur does not multi-task!

Multi-tasking, by definition, is said to be the act of simultaneously doing two or more tasks in hopes of doing the most number of tasks in the least amount of time. Simply put, it’s the most you can do in the fastest way you can do them.

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An example that many of us do without even noticing it is listening to a news report while sipping coffee while reading the newspaper while keeping an eye on your kid or sibling while they finish their breakfast. Without even intending or noticing it, that’s four things at once! Cool, right?

In the short-term, multi-tasking is okay, as long as what you’re doing is fairly routine and technically simple. These things are so complex that an irregularity in performing here or there will severely damage the whole process. This is called “continuous partial attention”, and it is okay for those everyday, mundane situations. But the life of a successful entrepreneur is anything but mundane…

Especially when it comes to business!

One of the things that a serious entrepreneur needs is concentration, especially if your business is one that calls for face-to-face or personal interaction with customers. No customer would be thrilled if you would be talking to them, while at the same time, talking to another customer on your phone while emailing another on your computer. No one will ever accuse you of being a competent entrepreneur if you’re like this, much less a serious entrepreneur.

The switching cost is way too high to pay!

The effect on the human brain of multi-tasking and its effects on productivity have long since been studied by experimental psychologists. Studies have shown that there is a “switching” cost of four minutes to get back to maximum productivity in between switching tasks. Get back to the first example. It will take you approximately sixteen minutes to complete a cycle of multi-tasking with maximum productivity. For a serious entrepreneur, those sixteen minutes is too much to waste.

Knowing that, would you still think that multi-tasking is a good thing for you and your business? True, a serious entrepreneur just has too many things to do, and sometimes 24 hours a day just isn’t enough.

However, any successful entrepreneur should not sacrifice quality for quantity and should finish one task at a time. In the long-run, what you’ll spend in time you’ll more than make up for in productivity. What’s more, you’ll feel less stress, as your mind is only occupied with one thing at a time. If you keep on taking things one at a time, you’ll see that, sooner or later, your workload has been significantly reduced and your end results have superb quality. Truly, this is what every successful entrepreneur wants in the end!

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If you’re committed to stop the juggling act and want to make your marketing business work for you instead of being a slave to your business, I can help.

Wishing you major health, wealth, and happiness!

P.S. If you already have Mike Dillard’s indispensable Magnetic Sponsoring (an absolute must) you need to check out his newest hot-off-the-press training material.