What’s Your Marketing IQ?? Which of the following is a true “niche market” that will generate targeted leads worth your time and money?
A. young business professionals
B. women who enjoy gardening
C. Spanish-speaking interior designers looking for software, training, and resources
…and then scratching their heads, wondering why they can’t generate leads (by the way, the answer is c.)
The first two are HUGE and UNDEFINED groups of people who all have different goals, interests, and experiences…
Borrowed from the French language and first defined by Irish economist Richard Cantillon, an entrepreneur is “a person who takes it upon himself to capitalize, invest, and assume accountability for the creation and marketing of new goods or products.”