Internet Marketing Toolkit
I’m often asked by newbie marketers to recommend the resources most needed to build a lucrative and sustainable online business. Budgeted into my operating costs, these are the foundational tools and resources I depend on daily.
These workhorses allow me to leverage my time while building my downline. Note: I am an affiliate of most of these resources and will receive a commission should you decide to purchase them. ~ Art
myPhoneRoom – Your Answer To The 4-Hour Workweek!
Professionally trained appointment setters at myPhoneRoom do all the heavy lifting for you – not only do they call and follow up with all your leads, they pre-qualify prospects that are ready to take action and contact you immediately in real time. NEVER again spend countless hours talking to tire-kickers and prospects that aren’t serious.
Thanks to myPhoneRoom… a 4-hour work week is finally possible.
Hostgator 24-7 Support Takes Top Honors
Hostgator is the premier provider of web hosting service, reseller hosting, and dedicated servers. Starting at only $3.96/month, there are packages to meet all business needs. Each plan includes a 45-day “no questions asked” money-back guarantee and 24-7 live telephone support that is unparalleled. If you’re just starting your online business, Hostgator provides everything you’ll need for web hosting.
WordPress – Search Engines Have Made Their Choice
An extremely popular and effective self-hosted website format, WordPress.org allows anyone to easily and quickly create a customized blog with thousands of design themes, plugins, and extensions. Search engines love WordPress blog sites, and integration with your social media platforms is seamless.
With no more than a basic knowledge of HTML, site installation is simple with Hostgator; and once your site is in place, it’s easy to update your blog by adding posts on your own.
AWeber – You’ve Got Mail!
There are several EMAIL marketing systems; but in my experience, AWeber is still the gold standard. Allowing unlimited autoresponder lists per account plus unlimited emails and broadcasts, AWeber gives you the ability to fully automate all your email campaigns and schedule delivery. In addition to excellent live operator support, regular training in the way of live video seminars is available. A wide selection of custom newsletter templates is yet another reason I’ve made AWeber my go-to email delivery service.
Check out these helpful email tips from AWeber:
7 Split Tests You Can Implement Today
AWesome Emails: Rita’s Water Ice
Are You Choosing the Wrong Format For Your Emails?
Animoto – Cool Videos That Even Your Grandmother Can Make
You’ve seen them everywhere – fully animated, professional quality video slideshows that members of the service make using their own photos and video clips. Animoto videos are quick, easy, and fun to create! You can use your own music or Animoto’s in-house selection to set your videos to music and then upload them with one click to YouTube. It’s just as simple to post them on your own website and sync them up with your social media sites.
GoDaddy - The #1 Leader In Domain Services
If you’re going to have an online business, you’re going to need domains – a lot of them! And GoDaddy, in my experience, is the most trustworthy Internet domain registrar available. Capable customer service representatives are always on hand to help you buy, register, host, and forward your domains. Having long been committed to meeting the Internet needs of small business owners, GoDaddy is the largest accredited domain registrar in the world.
The Ultimate Sales Letter – A Classic By The “Godfather Of Direct Marketing”
This is the one book that remains on my desk at all times. A compelling sales letter is a marketer’s ultimate weapon, and a good copywriter is worth his or her weight in gold. In Dan Kennedy’s newly revised and updated edition, The Ultimate Sales Letter reveals the exact steps for writing attention-getting ads and sales letters that any business in any niche can use effectively.
Dan Kennedy, one of the most successful and sought after direct-response copywriters in the industry, takes copy writing to a new level AND presents it in a way that both newbies and veterans can immediately apply to their marketing campaigns. He’s not called the “Professor of Harsh Reality” for nothing!
Magnetic Sponsoring – The Missing Chapter To Attraction Marketing!
This ought to be required reading for anyone considering an online business. Competition is brutal, and learning how to position yourself as a leader who mentors your team by example will create what will attract serious entrepreneurs to your business instead of tire kickers. Attraction marketing is the key to survival in the Internet marketing industry, and no one does “attraction marketing” better than Mike Dillard. Click Here To Get Mike Dillard’s Free 7 Day Video Boot Camp
The Definitive Guide To Google Adwords (2011 Edition)
Written by Google Adwords Expert Perry Marshall, this is by far the #1 best-selling guide to overcoming the Google Adwords learning curve with step-by-step instructions on setting up your own Adwords account while consistently paying less for your Google traffic than everyone else.
Gone are the “glory days” of 25 cent clicks, and your advertising blade needs to be a lot sharper today. Marshall reveals the exact adjustments to make in your campaigns to trounce your competition that no software can duplicate. Sign Up Here For Perry’s FREE 5-Day Ecourse **Click on the “Products” tab to purchase his book.
Action Selling: How To Sell Like A Professional Even If You Think You Are One
Told in a compelling story format, this easy-to-digest sales book presents a tested and proven system for implementing the entire sales process – one that works with any industry (online or off). Duane Sparkes meshes crucial sales skills with relationship-building skills into a practical, non-aggressive approach that moves the sale forward to the ultimate customer commitment.
When I applied the Action Selling method from first contact to closing the sale in my online business, I saw my conversion rates go up dramatically. My coaching students are seeing the same results. This short (135 pages) sales book will completely change the way you think about selling.
Personal Branding & Content Creation – Turn To The Pros
Every Internet marketer in today’s noisy arena needs a powerful brand along with fresh, relevant, high-value content to support it. Content Prose is who we use for our personal branding and content creation. Don’t let a lack of copywriting “know-how” hold you back from getting your projects off the ground!
To find out how to get the help you need to brand your business with compelling copy, contact kerry@contentprose.com with a short email outlining what you’re looking for…and they will contact you directly.
Infusionsoft – Complete Marketing Automation
Recognized as the #1 all-in-one marketing automation software, Infusionsoft® is used by thousands small businesses to generate leads and gain more customers. Their small business CRM solution features a lead-nurturing system that automatically sends the right message to the right person at the right time…prospective clients receive pre-scheduled “drip” emails until they are ready to purchase your product or service.
Infusionsoft is the email delivery service of heavy hitters like Tony Robbins, Dan Kennedy, Frank Kern, and Rich Schefren (to name a few). Many small businesses graduate from AWeber to Infusionsoft software when they have their own website and product or service and need to leverage their time to make the most of their marketing efforts through automation. Click here to view a Demo of the power behind Infusionsoft.
